Social messaging channels like Facebook Messenger have created new possibilities for engaging customers in personalized ongoing conversations.
In a single click visitors can share their Facebook identity with you and their profile details are synced to the MFY dashboard. Get to know your customers on a first name basis!
Keep the conversation going with your customer even after they leave your website. Messages sent after the customer closes your website will be automatically sent to their Facebook inbox.
In fact 6x better. According to research, engagement rate for email is only 2% while for the Messenger channel it is 13.1%. For a consumer-facing brand or B2C company, Conversational Marketing has a better value for the money than email to re-engage users!
Email has lost its charm to engage users, because its frequently associated with spam and replying to email is considered a chore. On the other hand, Facebook Messenger boasts 1.2 billion monthly users and a user typically checks and replies to Messenger notifications within minutes
